Zeleni venac Market in Belgrade Re-opens

← Back

March 12, 2007

One of the oldest retail markets in Belgrade - the Zeleni venac Market, has undergone an 18 month major reconstruction and was officially re-opened for business on 16 February 2007. Belgrade deputy Mayor Ms Radmila Hrustanovic and several Serbian ministers joined the large crowd of regional food industry representatives and market traders at the formal launch of the market's re-opening. This renovation project was begun in July 2005 and was coordinated by JKP Gradske Pijace, the company charged with managing and developing the 32 retail markets of Belgrade. JKP Director Ms Gordana Matijasevic told of their pride at maintaining and protecting the history and old design of the buildings, whilst building a safe and effective, modern market facility. "Blending beautifully the old with the new" she said. WUWM Secretary General Maria Cavit attended the market opening. Speaking on behalf of the World Union she congratulated JKP and the City of Belgrade on the market's development, citing it as an effective example of a market designed to support not only local but also regional communities of consumers and businesses. Ms Cavit addressed the need for Belgrade to now build a wholesale market to support the city's retail markets. This would also ensure effectiveness in the food distribution chain. "If a good modern retail market scheme is to be preserved in Serbia, the way forward would be to anticipate the logistical solution a wholesale market represents, preventing retail markets from being submerged by supermarkets and low quality foods" she said. One of the WUWM aims is to internationally promote and support the strong links that exist between wholesale and retail markets. Ms Cavit also addressed the Serbian Markets Association (UPS) while in Belgrade. Discussions focussed on increasing member market activities and profiles in the east and central European region. Further information on the Zeleni venac Market can be found in the member-only section of the WUWM website.