Innovative Moves Underway at Dapper Market
December 6, 2007
The 97 year old Dapper Market in Amsterdam was voted 2007 best market of the year in Holland. WUWM Secretary General Maria Cavit and Membership Officer Natalia Barragan recently visited the market and met with Peter Groenendaal, Coordinator of Amsterdam city’s markets. With 250 stalls operating 6 days a week from 9am to 5pm, Dapper Market enjoys 15,000 visitors a day which is a total of 4.6 million a year, more than the annual number of visitors to the Netherlands largest theme park The Efteling About 40% of the traders on the market provide visitors with access to fresh fruit and vegetables, as well as meat, fish and flowers. Groenendaal informs that the neighbourhood developed in harmony with the market throughout the past century. “It is a main focus point for the City, providing citizens in the neighbourhoods as well as many visiting tourists with a safe, well-organised and pleasurable shopping experience”. National Geographic’s Traveller publication lists the Dapper Market in the Top 10 shopping streets in the world. In another recent innovative move, an environmentally-friendly water bus transport service commenced connecting the market with Central Station. In 2008 this Canal Hopper service shall be adding several stops at other major markets and museums in the city – e.g. the The Rijksmuseum, The Royal Institute of the Tropics, the Albert Cuyp Market and the Noorder Market. There is also an idea to create the largest international food court in the Netherlands on Dapper Square, which is embraced by local shops and retailers who actively participate and profit from the market’s many promotional activities and events. Live radio and television shows are often presented from the market, as well as major launches (the last was a SAAB car launch which was also televised in Sweden). The market area features fibre optics cable to facilitate broadband broadcasting. Festivals and live multi-cultural entertainment shows complement the market’s intensive promotional programme. The traders and local retailers association are play a very active role as do the market’s management team. The market will celebrate 100 years in 2010, along with three other major markets in Amsterdam. A city-wide and potentially European-wide celebration is planned to mark the event: Amsterdam European Market Metropolis. The City of Amsterdam boasts some 27 public open-air retail markets and Amsterdam Mayor Job Cohen has been vocal of their benefits many social and economic benefits. Much attention has been paid to the market’s vital role in supporting social integration and establishing and maintaining feelings of safety and community within the neighbourhood. More information on the market is available by visiting: http://www.dappermarkt.nl and is available in Dutch, English, French and Spanish.
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