German EOS Partnership

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April 22, 2009

The marketing partnership established last year between the Association of German Wholesale Markets (GFI) and the Bozen/Bolzano Chamber of Commerce export organization for South Tyrol, EOS, will be further developed in 2009. GFI will organise a total of 11 promotions between 16 April and 6 May for EOS in the cities of Munich, Stuttgart, Düsseldorf and Berlin. Customers can sample conventional varieties like Braeburn, Golden and Jonagold, and try the organic Pinova apple. This year’s promotions will start on Munich’s famous Viktualienmarkt. The next promotions will focus on shops/covered markets in Stuttgart Market Hall, in front of Düsseldorf’s Carschhaus store and in the Marheineke Market Hall, Berlin. Specialist retailers attract quality-conscious customers who want to know where the produce comes from, valuing quality and taste. Marketing has focused on the phrase “vernasch mich” (‘enjoy me’), featuring posters and a competition with the prize of a week’s holiday on a South Tyrolean fruit-growing estate. GFI organizes sales channel events at street markets, greengrocers and covered markets for partners and their brands. The association takes central responsibility for overall planning and coordination of the promotions. The local GFI wholesale market plans the details of the campaign in their city and uses their knowledge of local trade and media structures to support their marketing partners.