Barcelona a Successful Event

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May 2, 2018

Mercabarna hosted the WUWM Conference last April. The event was very well organized, both logistically and in terms of its content.

Representatives from the world’s leading wholesale markets gathered in Barcelona last April during the World Union of Wholesale Markets Conference. The conference took place at Alimentaria International Food Fair.

Sustainability and social responsibility were the central theme of conference, which attracted around 250 delegates from 25 countries.

Among the highlights of the varied programme were the presentation of a detailed study by Kantar Worldpannel on the strategies markets should employ to adapt to changes in consumer habits in Europe, Asia and the US; the launch of Bullipedia, a new initiative by renowned chef Ferran Adria of elBullifoundation to further understanding and creativity through the classification of fresh ingredients; analysis on the use of digital technology to optimise the day-to-day management of markets, and the presentation of successful strategies being implemented by markets throughout the world to become more sustainable, generate employment, reduce waste and promote social cohesion.

Delegates could also visited Mercabarna Wholesale Market and a retail market - Sants Market.