WUWM Members Display at Fruit Logistica
February 10, 2010
Fruit Logistica is a leading international trade fair for the fresh produce trade held annually in the Messe Berlin in Germany. More than 2,300 exhibitors from over 70 countries were present at this year's fair held from 3-5 February. Klöckner opens 2010 Fruit Logistica Julia Klöckner, Parliamentary State Secretary at the German Federal Ministry of Food, Agriculture and Consumer Protection opened Fruit Logistica this year. Klöckne joined Dr Christian Göke, Messe Berlin Chief Operating Officer, and FRUIT LOGISTICA Global Brand Manager Gérald Lamusse on a vitamin-rich journey across the continents. Together with Dr Göke and Ana Graciela Aguilar Antuñano, Chief Executive Director of the Mexican Association ASERCA, Klöckner cut the white ribbon to officially open the pavilion for Mexico, this year's partner country. "In 1999, Mexico exported US$ 400 million in agricultural products to Europe. In 2008, goods worth US$ 800 million were exported. Fruit Logistica is one of the world's most important trade fairs for Mexico" explained Ms Antuñano. "Fruit and vegetables are the foundation of a healthy lifestyle. At Fruit Logistica the whole world comes together with high-quality products" Klöckner added. "Thanks to this international cooperation, agriculture, production and consumers are accessible all at once". WUWM Members Exhibiting in Fruit Logistica A variety of members within WUWM regularly participate with exhibitions in the Fruit Logistica fair. This year sees participation from several markets in Italy and Poland. Participating for the fourth time is WUWM member Vienna Wholesale Market. Alexander Hengl, PR Manager in the Vienna City Magistrate's Office notes: "For us, FRUIT LOGISTICA serves more as a place to meet with business partners than for setting up new trade opportunities". Vienna wholesale market was founded in 1972 and covers an area of about 300,000m. The market is continuously expanding with the addition of a modern waste disposal site and other facilities. About two-thirds of the wholesale market area is available for fruit and vegetables. "We turn over about 200,000 tonnes of fruits and vegetables each year, with the wholesale market used byover 460 merchants and producers. For us, the Vienna Wholesale Market is the central platform for trade with the newer EU member states in the east" Hengl said. German wholesale markets are also exhibiting at the event this year. Under the umbrella of the national wholesale markets association GFI , for the 7th time Germany’s 16 fresh produce markets will share a 400 m² stand. Uwe Kluge, Chairman of the board of GFI, is confident the stand will offer greater transparency and more market place atmosphere. “The new fair-stand design will send an even stronger message about the skilful way in which wholesale markets act as modern, versatile, high-quality trading platforms. Communication is our top priority. For that reason we have added a lounge to our new, centrally located trade fair market place, where our custom-ers and network partners can talk in a more secluded atmosphere.” The markets in Germany exhibit at Fruit Logistica so that trade visitors can see proof that wholesale markets are both modern and important institutions, offering visitors information on the companies based on their markets. Experience shows that the fair stand is popular with wholesalers and importers as somewhere to hold in-depth talks and negotiate with clients and suppliers from all over the world. Two objectives of the GFI is to cement relations with existing marketing partners, and to continue with the established pattern of holding talks with a large number of other potential partners from overseas. In 2010 there are plans to stage many promotions at retail outlets with familiar marketing partners such as Zespri, EOS, Melasí and Sopexa. Uwe Kluge is especially looking forward to new cooperation partners: “New additions Chiquita and Enza underscore our determination to create marketing partnerships. Our fresh produce network offers partners marketing opportunities at independent food retailers and the chance to communicate with quality-conscious shoppers.” GFI organizes sales channels events at street markets, greengrocers and covered markets for its partners and their brands.