CAWA International Food Show A Success

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September 4, 2014

CAWA and its member market Inner Mongolia Shiquanshimei Co., Ltd (SQSM) co-hosted the 1st Inner Mongolia International Food Show (IFS) in June 2014, during which 76 imported food companies exhibited more than 5,000 varieties of food from 20 countries to 700 professional buyers in the exhibition center of SQSM market in Hohhot.

To better connect the exhibitors with the buyers, CAWA organized programs such as an exhibitors’ promotion, buyers’ sourcing presentation, and food tasting show where buyers and consumers can more vividly understand the products by tasting and experiencing the cuisine and have b2b talks with the buyers.

The well-organized programme saw 90% of the exhibitors find trade partners or exclusive agents. The total potential turnover reached 26 million RMB, among which 5 million RMB was dealt with on site. Among the exhibited products, those from the USA, Spain, Italy, France, and Korea were most welcome either for their outstanding quality or unique flavours.