Participate in the LYLM 2018 Campaign!

The global 'Love Your Local Market' (LYLM) campaign is an annual event celebrating wholesale & retail (street or covered) markets. It is held in the month of May, now known as the Month of Markets! LYLM Global is supported & coordinated by the World Union of Wholesale Markets (WUWM) since 2014.

Please join with WUWM markets from all over the globe in the biggest markets event ever seen! In 2017 over 3,000 markets from 17 countries participated in the campaign during the month of May (both wholesale and retail)- and we hope to expand that number in 2018!

The theme for LYLM Global in 2018 is: “Markets: close to your heart” which focuses on the idea of proximity of the markets in terms of location, personal contact with traders, with products…. . It also reinforces the logo of the campaign.

The campaign is primarily social media driven to get consumers actively talking about their local market. With that, traders need also to be active in social media with their customers and make use of this campaign to apply special offers, discounts, etc during this period. Some activities that can be organised are cooking workshops, local entertainment, arts and crafts, discounts, ruffles, etc.  Every market participating is urged to arrange for special entertainment/activities during the campaign to create a fun atmosphere and to try and get as much local community active on the market(s) in that period as possible.

Direct information from markets and their national associations participating in LYLM 2018 is available by visiting the following LYLM websites:

UK –

France –

Ireland –

Barcelona –

Germany –

Greece -

Galicia –

Belgium -


If you would like to join the 2018 global Love Your Local Market (LYLM) Campaign, please contact the WUWM Secretariat!

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