Adelaide Produce Market Changes Trading Name

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December 1, 2015

On 26 November the Adelaide Produce Market in Australia formally changed its trading name to the ‘South Australian Produce Market’ in an endeavour to make itself more marketable and “export friendly”.

The change to ‘South Australian Produce Market’ comes after a 27 year history of trading as the core fresh produce market in the Australian state, supplying around 290,000 tonnes of fresh produce annually that is worth an estimated AUD$590 million.

Riding on the back of its Memorandum of Understanding with one of China’s largest wholesale markets, the market has started to focus its attention on the potential international customer base. The market’s CEO, Angelo Demasi, notes: “It wasn’t such an issue for us back in the 1980s but recent market research has revealed our customers and the public are confusing us with other markets around Adelaide and having the words ‘South Australian’ in our name will make us more internationally marketable and export friendly” he concluded.

“We want to reinforce the message that we are South Australia’s sole fresh produce wholesale market” Mr Demasi stated, confirming that “it’s a new era in the market’s life that we are very excited about. The markets new branding will reflect its fresh, local and premium quality attributes.”

The South Australian Produce Market is also currently seeking expressions of interest from parties for their new AUD$50 million export focused fresh food precinct. The new fresh food precinct will cater for up to 70,000 m2 of food processing, export consolidation, warehousing and cold storage facilities and could house up to 50 businesses.

For further information please view the new website