Join us and participate in the LYLM 2017 Campaign!

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April 26, 2017

The global 'Love Your Local Market' (LYLM) campaign is an annual event celebrating wholesale & retail (street or covered) markets. It is held in the month of May, now known as the Month of Markets! LYLM Global is supported & coordinated by the World Union of Wholesale Markets (WUWM) since 2014.

Please join with WUWM markets from all over the globe in the biggest markets event ever seen! In 2016 over 2,500 markets from 16 countries participated in the campaign during the month of May (both wholesale and retail)- and we hope to expand that number in 2017!

The theme for LYLM Global in 2017 is: “Markets for the new generation”. The campaign will  focus on youth not only to attract young customers but also new and young traders (markets are a job incubators).

The campaign is primarily social media driven to get consumers actively talking about their local market. With that, traders need also to be active in social media with their customers and make use of this campaign to apply special offers, discounts, etc during this period. Some activities that can be organised are cooking workshops, local entertainment, arts and crafts, discounts, ruffles, etc.  Every market participating is urged to arrange for special entertainment/activities during the campaign to create a fun atmosphere and to try and get as much local community active on the market(s) in that period as possible.

The last meeting of the LYLM 2016 Committee Meeting took place 24 January in Paris, France, hosted by Groupe Geraud, France. Minutes from that meeting are available from the WUWM website member-only section.

What are the goals of LYLM?

a. To promote the unique relationship between markets with every kind of people;

b. To promote the general profile and role of wholesale and retail markets nationally, regionally and globally;

c. To support the retail market presence towards decision-makers at all levels of government everywhere, especially the European Commission and associated funding partners;

d. To strengthen the wholesale and retail market position in the local government agenda - both nationally and regionally in Europe.

e. To strengthen the important linkages between wholesale and retail markets in all communities.

If you would like to join the 2017 global Love Your Local Market (LYLM) Campaign, please contact the WUWM Secretariat!

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