2018 LYLM International Campaign Launched in Athens, Greece

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May 15, 2018

Love Your Local Market Campaign is being celebrated around the world during the month of May. Over 3000 markets across the globe are taking part in this initiative which main objective is to raise the profile of markets.

The theme for LYLM Global in 2018 is: “Markets: close to your heart” which focuses on the idea of proximity of the markets in terms of location, personal contact with traders, with products…. . It also reinforces the logo of the campaign.

As in previous years, the European countries participating in LYLM2018 signed a WUWM Memorandum of Understanding (MoU) and held a united official launch to celebrate the start of the campaign.

This year the LYLM 2018 launch was hosted by The Central Markets and Fishery Organization (ΟΚΑΑ SA), Athens, Greece. The event started on May 4th, with a music and food festival at the Wholesale Market. The next day representatives from markets and national market associations within Europe, including the Greece, UK, France, Spain, Belgium, Hungary, Serbia, Portugal, Ireland and Poland signed the WUWM Memorandum of Understanding (MoU).

The event held at the Acropolis Museum was also attended by Greek politicians and government representatives, Mr Avlonitis Dimitris, General Secretary of Commerce and Consumer Protection, Mr Tsironis Ioannis, Alternate Minister of Agricultural Development and Food and Mr Papadimoulis Dimitrios, MEP, Vice-President of the European Parliament showing their support to the campaign and to the markets sector.

Mr Jean-Paul Auguste, WUWM Retail Chair, gave a speech during the launch highlighting the importance of this campaign to increase awareness, strengthen the relationship between wholesale and retail markets, consumers and local communities and to promote the general profile of the markets.