WUWM Newsletter
May Edition 2018

5th International Agricultural Marketing Conference on Marketing and Value Chain Development in Agriculture and Food System

4th-5th June 2018


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This newsletter is written, designed and distributed by the World Union of Wholesale Markets (WUWM). For any queries regarding reproduction, content or distribution, please contact the publication’s editor and publisher:

Marina Dordic
WUWM Secretariat

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Dr Kuyperstraat 3-5, 2514 BA,
The Hague, The Netherlands

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E-mail: info@wuwm.org
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WUWM Welcomes New Chairman and Board

Board elections were recently conducted during the World Union of Wholesale Markets (WUWM) annual general meeting held in Barcelona, Spain from 16-18 April 2018.

During this event, Mr Zengjun Ma, Chairman of China National Agricultural Wholesale Market Association (CAWA) assumed the position of WUWM Chairman, taking over from Dr Donald J. Darnall, Executive Director of Maryland Food Center Authority. Additionally, Mr Stéphane Layani, Chairman and Chief Executive Officer of Semmaris - the management company of the Rungis International Market was elected Vice-Chairman.

On his succession to the Chair position, Mr Ma noted his enthusiasm for being offered the opportunity to serve WUWM. A member of the WUWM Board for several years, he informed of his pride at the significant progress that had been made the past 2 years under the leadership of Donald Darnall. He expressed to be confident that WUWM would continue as a unique worldwide knowledge community on food markets both wholesale and retail, and the premier international organization in its sector to support and promote food markets, promoting their important role in local food supply chains, and as effective organization for the exchange of ideas and professional experience among its more than 225 members all over the world.

“The past two years witnessed WUWM’s advancement under the leadership of Dr. Donald Darnall, especially his thoughts about delivering more services to our membership in an easy-to-get way with “take-home” benefits. Being elected WUWM Chairman I will work with Board of Directors and dedicate myself in innovating our service to the members based on the foundation laid by my predecessors.

My major goals will be: to facilitate international communications between wholesale markets in developed countries and developing countries; to carry out researches on e-commerce in wholesale markets and pursue effective ways of promoting its combination with wholesale markets; to strengthen cooperation between wholesale markets & retail markets.

It is my mission to fortify the vital role of wholesale markets in a global food supply chain. I’m looking forward to joining hands with you to make the wholesale markets a better place”

Additional to the Chairman’s succession and the vice-Chairman election, five Director Positions on the WUWM Board were also open to election. The persons successful in being elected were:

Mr Jean-Paul Auguste, Geraud, France
Mr Laurent Nys, Mabru, Belgium
Mr Josep Tejedo, Mercabarna, Spain
Mrs Eliane Steinmeyer, Hamburg Market, Germany
Mr Rui Paulo Figueiredo, Lisbon Wholesale Market, Portugal

These persons, with mandates through until May 2020, now join the remainder of the WUWM Board of Directors (mandated until May 2019) which includes:

Mr Michal Kostelecki, Tychy, Poland
Dr J.S. Yadav, New Delhi, India
Mrs Maria González, Mercasa, Madrid, Spain
Mr Fabio Massimo Pallottini, CAR, Rome, Italy
Mr Gustavo Alberto França Fonseca, Belo Horizonte, Brazil
Mr Ioannis (John) Triantafyllis, CMO, Athens, Greece

On this occasion the WUWM Board decided to granted Dr Donald Darnall the status of Honorary Chairman for his outstanding contribution to the WUWM not only during his term as Chairman but also for his continuous support to WUWM as part of the Board and member.

2018 LYLM International Campaign Launched in Athens, Greece

Love Your Local Market Campaign is being celebrated around the world during the month of May. Over 3000 markets across the globe are taking part in this initiative which main objective is to raise the profile of markets.

The theme for LYLM Global in 2018 is: “Markets: close to your heart” which focuses on the idea of proximity of the markets in terms of location, personal contact with traders, with products…. . It also reinforces the logo of the campaign.

As in previous years, the European countries participating in LYLM2018 signed a WUWM Memorandum of Understanding (MoU) and held a united official launch to celebrate the start of the campaign.

This year the LYLM 2018 launch was hosted by The Central Markets and Fishery Organization (ΟΚΑΑ SA), Athens, Greece. The event started on May 4th, with a music and food festival at the Wholesale Market. The next day representatives from markets and national market associations within Europe, including the Greece, UK, France, Spain, Belgium, Hungary, Serbia, Portugal, Ireland and Poland signed the WUWM Memorandum of Understanding (MoU).

The event held at the Acropolis Museum was also attended by Greek politicians and government representatives, Mr Avlonitis Dimitris, General Secretary of Commerce and Consumer Protection, Mr Tsironis Ioannis, Alternate Minister of Agricultural Development and Food and Mr Papadimoulis Dimitrios, MEP, Vice-President of the European Parliament showing their support to the campaign and to the markets sector.

Mr Jean-Paul Auguste, WUWM Retail Chair, gave a speech during the launch highlighting the importance of this campaign to increase awareness, strengthen the relationship between wholesale and retail markets, consumers and local communities and to promote the general profile of the markets.

Barcelona a Successful Event

Mercabarna hosted the WUWM Conference last April. The event was very well organized, both logistically and in terms of its content.

Representatives from the world’s leading wholesale markets gathered in Barcelona last April during the World Union of Wholesale Markets Conference. The conference took place at Alimentaria International Food Fair.

Sustainability and social responsibility were the central theme of conference, which attracted around 250 delegates from 25 countries.

Among the highlights of the varied programme were the presentation of a detailed study by Kantar Worldpannel on the strategies markets should employ to adapt to changes in consumer habits in Europe, Asia and the US; the launch of Bullipedia, a new initiative by renowned chef Ferran Adria of elBullifoundation to further understanding and creativity through the classification of fresh ingredients; analysis on the use of digital technology to optimise the day-to-day management of markets, and the presentation of successful strategies being implemented by markets throughout the world to become more sustainable, generate employment, reduce waste and promote social cohesion.

Delegates could also visited Mercabarna Wholesale Market and a retail market - Sants Market.

14th CAWA Membership Liaisons Meeting

On April 12, 2018 the "14th CAWA Membership Liaisons Meeting" hosted by CAWA, with the support of Meishan City Bureau of Commerce and Meishan Shengfeng Wholesale Market was successfully held in Meishan City, Sichuan Province. More than 200 representatives from large agricultural products wholesale markets and related companies across the country attended this meeting.

Liu Zhiren, the senior adviser of CAWA and the State Counselor, delivered a presentation on “New Trend of Agricultural Markets’ Development ". He pointed out that the new era has given a new mission to the agricultural wholesale markets, especially, the recently concluded BFA(Boao Forum for Asia)has released the new message that China will further expand opening up to the outside world, and should be fully prepared for the entrance of foreign agricultural products to Chinese market.

This meeting was the 14th session of the CAWA Membership Liaisons Meeting, but the first time to invite foreign friends to participate in the event. Officials from Poland Consulate, the United States Consulate and France Consulate in Chengdu attended the meeting ,which symbolized it moving towards internationalization. Ms. Katarzyna Wilkowiecka, the Consul General of Poland Consulate in Chengdu, also gave a speech to introduce status and characteristics of the agriculture in Poland as well as the varieties of Polish food currently admitting to China. Finally she invited everyone to visit Poland to taste Polish cuisine and enjoy the local hospitality.

After the meeting, all the attendees went to Shengfeng Agricultural Wholesale Market for a visit. The big data application center of the market left a deep impression on all the guests.

SIMAB and Technological "BUYIN.PT" Lead Markets for Digital Commerce

SIMAB, the entity that manages the national network of wholesale markets in Portugal and the Portuguese technological startup BUYIN.PT, which participated in the last two editions of the "Web Summit", in 2016 as "startup ALPHA" and in 2017 as "startup BETA"- have just established a partnership agreement for the promotion of e-commerce in all wholesale markets.

As a result of this agreement, operators in SIMAB wholesale markets will have privileged access to the electronic platforms owned by "BUYIN.PT": MercaChefe.pt and BuyinPortugal.pt.

MercaChefe.pt is the first Portuguese B2B e-marketplace for the HoReCa channel and food retailer, an electronic wholesale platform, for the purchase and sale of food products for professionals, and has already started to pre-register suppliers and buyers.

Its objective is to develop a virtual market model equivalent to the face-to-face markets, a meeting place between buyers and sellers and the place where their activity is developed.

Its mission is to meet the supply needs of the HoReCa channel and food retailer of the wholesaler network.

"BuyinPortugal.pt" is the "e-marketplace B2B" in support of Portuguese exporting companies and opened internationally on February 1, 2017. The mission of this platform is to make Portuguese companies' businesses easier around the world, in access to international markets and throughout the export process.

It intends to be the "e-marketplace" of reference for Portuguese exporting companies and has established several strategic partnerships with companies that will support clients in insurance, logistics and transport services, consulting, legal services, translation services, among others.

The partnership now entered into between BUYIN.PT and SIMAB is a gateway for the operating companies that integrate the wholesale markets managed by SIMAB in digital commerce through these platforms and aims to strengthen economic cooperation among Portuguese companies, in particular encouraging digital commerce.

"BUYIN.PT" will also participate in the road show that will be promoted by SIMAB to promote the two platforms

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