← Back

January 30, 2020

Focus on food services: Germanys fresh food markets are expanding their fair strategy to include the out-of-home market

It promises to be an interesting year for the fresh food market association GFI Deutsche Frischemärkte e.V and its 16 member wholesale markets - with new focus on a specific buyer segment.

Next week, the FRUIT LOGISTICA opens in Berlin and runs from 5th - 7th February. For 19 years the GFI has taken part in this, the world’s leading fair for the fresh fruit trade, and has become an established name in the sector. At this year’s joint stand 10 wholesale markets will be showcasing their function as modern, versatile and high-quality trading and logistics platforms.

“In 2020 we are expanding our fair trade activities to include the INTERGASTRA in Stuttgart and the INTERNORGA in Hamburg,” says Boris Schwartz, chairman of the GFI board and facility manager of Munich Markthallen. “At these major fairs for the out-of-home business, our markets will be demonstrating to trade buyers that they are excellent sources for supplies. That is also the reason why we have updated our fair stand to match our “Vitamin G” campaign. This guarantees instant recognizability on all relevant trade platforms.”

The new strategy is a response to the way in which the wholesale market business model is developing. As Boris Schwartz says, “For many years our market traders have noticed a change in the relative shares of customers who collect and those who take delivery. The food services segment is a growth market. Our market traders have numerous competitive advantages when doing business with restaurant chefs and bulk buyers. In terms of produce, they win on selection, quality, freshness, sustainability and regional sourcing. The customers also appreciate suppliers who are local, are close to the growers and provide a first-rate service that combines great flexibility with problem-solving skills. One of the other big benefits is that the wholesale market is an independent buying platform and our market traders are thus in a position to offer customers practically any product they want for delivery the next day.”

Please visit the German fresh food centres at the Vitamin G stand and learn more about the revitalizing effects and variety of our urban food range. We’re looking forward to seeing you.

  • FRUIT LOGISTICA, Berlin, 5th to 7th February, Hall 21, Stand E-09
    Wholesale markets:            Berlin, Duisburg, Essen, Frankfurt, Hamburg, Hannover,                                                                                                                                                                               Cologne, Mannheim,   Stuttgart, Munich

  • INTERGASTRA, Stuttgart, 15th to 19th February, Hall 1, Stand 1I71
    Wholesale markets:            Berlin, Frankfurt, Mannheim, Stuttgart, Munich

  • INTERNORGA, Hamburg, 13th to 17th March, Hall B1 upper level, Stand 311
    Wholesale markets:            Berlin, Bremen, Hamburg, Hannover, Duisburg, Essen

Further information:


FRUIT LOGISTICA is the world’s leading trade event for the fresh fruit business. Every February more than 78,000 top decision-makers from over 135 countries meet in Berlin. The 138,000 m² of hall space gives 3,200 exhibitors from 90 countries an opportunity to present everything the global fresh fruit trade has to offer.


The INTERGASTRA in Stuttgart is a leading fair for the hospitality trade. More than 1,400 national and international exhibitors present a wide range of goods and services to some 100,000 visitors from over 70 different countries; the latest products, trends and promising new ideas are also on show.


For decades the INTERNORGA in Hamburg has been the major international fair for the entire out-of-home market. More than 1,300 national and international exhibitors present their products, trends and innovations to around 95,000 trade visitors. The fair is flanked by international congresses and a wide-ranging selection of events and innovative trade competitions.

Contact for the media: Frank Willhausen, Tel. +49 (0)178 4256738, Mail | GFI - Gemeinschaft zur Förderung der Interessen der Deutschen Frischemärkte e.V., Board member Boris Schwartz, Berlin office, Beusselstraße 44 N-Q, 10553 Berlin, Tel. +49 (0) 30 3955007, Mail, Web

Fresh food network - wholesale and street markets in German-speaking regions

The GFI Deutsche Frischemärkte e.V. is the association of German fresh food markets representing

  • 95% of wholesale market operators who run the 16 major wholesale markets in Germany, Switzerland and Northern Italy

  • 85% of all street market operators who run some 450 weekly markets in Germany’s metropolitan regions

  • Operators of covered markets in Berlin, Frankfurt Kassel and Stuttgart

GFI sees itself as a network of partners and offers its members broad-based access to knowledge and analysis concerning market developments and key trade management issues. The GFI units for “Wholesale Markets” and “Street Markets” are concerned with issues such as increasing the efficiency of existing markets with a focus on developing effective models that will take wholesale and street markets forward. The campaigns “Vitamin G wie Grossmarkt” and “Erlebe Deinen Wochenmarkt” raise the profile of markets in their urban social and political settings, and highlight their role in the value chain. Moreover, GFI is the central point of contact for national and international partners seeking to market their produce through quality, independent food retail channels.

About German Fresh Food Markets

These markets guarantee a wide variety of top quality fresh produce, especially fruit and vegetables. Some are wholesale markets and some are retail markets. But together they ensure the availability of good, nutritious food for around 100 million consumers in Germany and neighbouring European countries.

The wholesale markets are central, urban trading platforms where around 2,800 small and medium size wholesalers, importers and growers supply fresh produce, both regional and imported, to more than 56,000 customers in the specialist, independent food retail business such as greengrocer’s shops and street markets, and to large-scale caterers and top restaurant chefs. Annual turnover of goods is around 7.95 million tonnes with a total value of roughly 10.6 billion euros.

The retail markets include 3,500 street markets and 15,000 greengrocer’s shops in Germany. Street markets are the most important sites for selling agricultural produce from local growers. Selling regional products and a great variety of produce from all over the world, the itinerant traders offer their customers a uniquely pleasurable shopping experience in the open air. The specialized greengrocer’s shops offer their customers personal advice and service in connection with their carefully selected range. Professional expertise is a prime consideration. A range of produce that changes with the seasons makes the specialist store a must-visit shop for people who look for healthy food with plenty of variety.