Florence, Italy, 19 - 21 May 2021

Florence is ready to welcome you. The timing for this conference is ideal and will create the necessary energy to support the concept of wholesale markets as a community hub."
Giacomo Lucibello / Presidente Mercafir

Florence Food Wholesale Center

Mercafir is a consortium of companies that has managed a multi-purpose food center in Florence since 1988, where wholesale markets for fruit, vegetables, fish and meat products operate.

Mercafir is not only an area of entrepreneurial development but also a gathering place of different economic and social realities. It is therefore a point of reference in regards to the control of the agro-food chain, transparency, traceability, and quality of the products of the production chain, and is today a real meeting place for Florence and for all of Tuscany.

The design of the area began in the 70s, when the Municipality of Florence needed to transform the historic restrictive structure of the city which had limited space for the S. Amborglio and S. Lorenzo markets. The idea was to create an environment that was not only a place of sales and marketing for agri-food products, but also of processing, packaging and quality control.

After years of negotiations and feasibility studies, the work began in 1982 and officially concluded in 1988 with its handover to the Municipal administration. Since 1989, the management of the market has been Mercafir’s responsibility with 59.59% owned by the Municipality of Florence.

owned by the Municipality of Florence
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