Introducing the “New Wholesale Market Generation” Position Paper

WUWM is proud to present the new position paper, “New Wholesale Market Generation,” a forward-looking document produced by members of the WUWM Working Group on Urban Logistics & Digital Economy, in collaboration with Capillar IT.

This paper offers a strategic perspective on the transformation of wholesale markets in response to today’s urban, economic, and digital challenges. It advocates for a new generation of wholesale markets as essential hubs for urban food logistics, smart city integration, and the digital economy.

Key themes explored include:

• The role of wholesale markets in addressing sustainable urban development

• The integration of digital technologies and data systems to improve logistics

• Strengthening resilience and food security in cities

• The need for policy support and investment in market infrastructure

• Partnerships between the public and private sectors to accelerate innovation

This document reflects the shared expertise and insights of WUWM members and our partners, aiming to inspire action across the food supply chain, urban planning sectors, and governance levels.

👉 Download the full position paper.

We thank all contributors for their work and commitment to advancing the wholesale market sector toward a smarter, more sustainable future.

For more information about the WUWM Urban Logistics & Digital Economy Working Group, please contact us at info@wuwm.org.