The WUWM holds two conferences each year to provide vital updates on food systems and fresh product trends that impact distribution and the wholesale and retail markets.
A unique platform to exchange the latest food & fresh product trends, and create new opportunities for the sector.
Everyone in all sectors of the fresh food distribution is welcome to join us and engage in valuable networking opportunities and the exchange of key ideas and expertise.
Since 2001, WUWM has been working to advocate for global food hygiene guidelines and regulations. Our goal is to promote modern, clean, and reliable fresh food infrastructures. That’s why we value member collaboration to foster the quality hygienic management, and to support new legislation for safer and cleaner wholesale markets.
In 2009, we published the WUWM Guide to Good Hygienic Practice for Wholesale Market Management in the European Union. This document was adopted by the European Commission as the European Community Guide for the sector in 2009.Download the document
Our discussion paper, Wholesale Markets and Environmental Protection, analyzes cleaning and waste management in European wholesale markets. It reveals that wholesale markets are managing waste through mass-recycling and most have a waste reduction program. The remainder of waste goes to landfills or is incinerated. Markets are focused on energy savings through the optimal organization of traffic flow and improved isolation of buildings so that there is enough energy for incineration.Download the document
We are recognized worldwide for our expertise and educating local authorities on the importance of local wholesale markets.
We join forces to help everyone eat better and contribute to a healthier, more resilient, and sustainable international food system.
In order to achieve our goals, we must join forces. That’s why we unite and act together with international organizations, universities and coalitions on many important areas. This includes educating children to eat healthier, working with the Food and Agriculture Organization of the United Nations (FAO) to upgrade wholesale markets, working with other international organizations to reduce food loss and support local farmers.
WUWM has agreed to collaborate with the Food and Agriculture Organization of the United Nations (FAO) on developing operational guidelines to upgrade wholesale food markets. The Covid-19 crisis has highlighted the importance of well-functioning wholesale markets and the need to upgrade or modernize markets for a resilient and high-performing food system. WUWM will collaborate with the FAO in providing information, expertise, and the joint dissemination and communication of guidelines.
This collaboration is a result of the 2019 Memorandum of Understanding signed between the two organizations to develop joint actions to provide for healthier, more inclusive, and accessible food while reducing food waste. We truly believe in the many positive outcomes of our combined efforts.
WUWM, as a member of the Global Alliance to Promote Fruit and Vegetable Consumption “5 a Day” (AIAM5), signed the 2020 Declaration during the AIAM5 9th General Meeting on November 26, 2020. Together with national and international entities from 22 countries, WUWM agreed to raise awareness on the nutritional and health benefits of fruit and vegetable consumption.
Any promotional campaigns by the Alliance have the potential of reaching a lot of consumers since 2021 has been declared as the International Year of Fruits and Vegetables (IYFV) by the United Nations. All signatories agreed to advocate for healthy diets through sustainable production with special attention to smallholder farmers. Additionally, reducing the loss of waste in the fruit and vegetable supply chain is to be promoted. Together we will ensure well-being and healthy lives for all.
Although WUWM members have not been able to meet in person, through WUWM’s online discussions, many participants in the food industry have been able to share crucial best practices in dealing with the Covid-19 pandemic, as well as in the transition to a resilient and sustainable food system.
We have published and shared guidelines on how to deal with the pandemic among markets and helped vulnerable people. Our regional member the Latin American Federation of Food Markets (FLAMA) established a collaboration with the Food and Agriculture Organization of the United Nations (FAO) Regional Office for Latin American and the Caribbean to establish a joint strategy to advertise and monitor activities of regional wholesale markets during the Covid-19 pandemic.
In support of vulnerable communities due to the crisis, many WUWM members have established or intensified partnerships with charity organizations by donating food or other services. Together we will get through this in the best possible way.
A global initiative to celebrate local markets!
In 2012, the Love Your Local Market (LYLM), began as a one-day event to get consumers to shop fresh produce from their local markets. Today, it’s a global initiative that celebrates wholesale and retail markets, with over 4,000 participants in 19 countries and growing.
LYLM builds support for markets by enhancing their status within local communities. This reinforces relationships and business between wholesale and retail traders, ensuring long-term partnerships as well as ongoing competitiveness with supermarkets.