From October 25th to 27th, 2023, Cancun, Mexico, hosted the 2023 WUWM conference on the theme “The Future of Food Markets: Modernizing Wholesale and Retail Markets to Meet Customer Expectations by 2030.” The event brought together around 420 delegates representing 64 countries across five continents. This diverse gathering reflected the global importance of food markets and the urgent need for innovation in wholesale markets. The choice of Mexico as the host nation held significant meaning: ranking 4th in global biodiversity, 11th in agricultural production, and 10th in agrifood exports, Mexico stands as a prominent player in the world’s food system.